I wasn't there for the decisions, Though i was there when we put out ideas for the project. The benchmark was one of those ideas.

11th grade Essential ? - What is the role of the individual in creating and sustaining change? 

To show a vast majority why you want this change and to keep going about to gain this change and eventually if you have fought hard enough your wishes may be granted

How has your understanding of the electoral process and whether or not the US is a democracy evolved during this unit?

It has showed me that there is a lot more to voting than could have imagined. And also like all things in this life that we have now have be fought hard for, not everyone got it easy at all points. But us as US citizens take it for granted. People that aren't from american no more about american than the average citizen after they have applied to become an american citizen. When i become legal i will try to always vote when ever possible.

How did you decide to best relay a message to a national audience with your marketing campaign?

We decided to relay the message by getting to the peoples lackadaisical sides. By a pointing out that all you need to do to vote is mail it in and decide in the comfort of your own home. Since when you are in the ballot are you are unable to relax and choose. And also it may be out of your way a schedule.

• How did you group go about making a decision for what to focus on for the project?
  We got together and set idea and points. We made a list of things that we thought would work and eliminated as we went over the list. 
  
  
• 11th grade Essential ? - What is the role of the individual in creating and sustaining change? 
  We could change the Country, with that change comes the world. Having the young people change the way we vote can put more positive look on young people with all of the things that go on with young people. 
  
  
• How has your understanding of the electoral process and whether or not the US is a democracy evolved during this unit?
  It made me realize how important and unfair the electoral process is and makes me want to pay attention more in voting process.
  
  
• How did you decide to best relay a message to a national audience with your marketing campaign?
  We just wanted to have people realize that voting is important and that way you vote affects the outcome.
  
  
  

Well we all answered the journal question and as a group we each shared our ideas. Then talked about each idea and then all came to an agreement on which one would our benchmark. Collectively we chose Combining National Popular Vote and Instant Runoff as our focus topic. 

If we all as humans come together, positive change will happen. All age groups can benefit from one an other. In order to create and support change we need to get rid of all the negative energy and replace it with positivity. 

I realized with the electoral college it does not benefit the people from small states which means every voters' voice is not being heard and that is not a democracy. That is exactly why we chose slogan "got democracy? … Be YOUr government" We want voters from all ages to feel as though their vote is valuable. 

Our marketing scheme was to mimic the successful "got milk?" campaign. As a group we all decided a print ad's slogan needs to be one thing and that was universal. A universal slogan is appealing to all age groups. The best thing about using a universal slogan is that it will always be remembered by your audience. Because we wanted to target an older and younger audience we chose to have a slogan that could be used as an entire phrase or broken into two separate ones with the same amount of impact. 

Our Slogans:

"got democracy?"

"got democracy?… Be YOUr government!"

• How did you group go about making a decision for what to focus on for the project?
  -Our group began with a ton of ideas that covered multiple ways of addressing the voter turn out problem in the United States. We debated for almost two day about the direction that we wanted to move forward in and ultimately it was out slogan that helped us finally decide what we wanted to do. Our slogan, "got democracy?...Be YOUr Government" lead us to the decision of combining National Popular Vote with Instant Run-off Vote to provide more of an incentive for voting and create a more educated or aware voter. 
  
  
• 11th grade Essential Question - What is the role of the individual in creating and sustaining change? 
  - I believe that the role of an individual in creating and sustaining change is fully understand the change that is occurring and be active in its continued existence. In order change to be instituted, it must have support from the individuals that it will be effecting. If not then the change will be challenged and sustainability decreases. Change also requires supporting individuals to be active because if/when the change is challenged or active support decreases, the effectiveness of the change falls.
  
  
• How has your understanding of the electoral process and whether or not the US is a democracy evolved during this unit?
  -Prior to this unit, it was my understanding that the because it is the international symbol of democracy, we must be pretty well off as a democratic nation. After the unit i have come to understand that although we are the international symbol of democracy, we do not live up to that international standard. I have also learned and formed my own opinons about the electoral system based on the research done during this project. Through research I learned the original reasons behind created the electoral system and that the US was created to be a republic not a democracy. I found this to be quite interesting because democracy is something that most if not all Americans value most.
  
  
• How did you decide to best relay a message to a national audience with your marketing campaign?
  - Our group chose to target three specific groups at the national level. We chose to target youth, older Americans, and minorities. To do this we created a slogan that could be used three different ways. Each element of the slogan would appear in different forms of communication. For example the "got democracy?" portion of the slogan stood for the print add so that it would be mor accessible to an older audience and because older voters were more likely to correlate this ad with the successful "got milk" campaign. The "Be YOUr Government!" portion of the slogan targeted youth an minorities in the audio ad because it put the individuals at the center of attention and used music from an artist popular amongst youth and minorities. The combined elements of the slogan were used in the video ad. They were intended to be create a universal and unifying campaign.
  
  My individual work can be viewed here.
  Our group's final product can be viewed here.