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"Bad Blood"

Posted by Soledad Alfaro-Allah in English 3 - Pahomov - D on Monday, November 10, 2014 at 7:05 am

The evolution of technology within the medical field has taken on a vast development allowing for more effective treatment options for diseases, that affect everyday life factors for many people. From insulin for diabetes, to the treatments of one particular genetic disease, hemophilia The lack of medical precaution taken for the developing treatments for hemophilia is a prime example of the vast amount of leniency our government allows in regards to public health.

Hemophilia is a genetic disease found in the X chromosome that affects the clotting factor within blood (Factor IV). Without this particular factor found in blood a patient can find themselves in excruciating pain after they have had a paper cut, or hit there leg on a chair, because their bodies to not contain the proper factor within them to stop bleeding. This results in cases of internal bleeding and death from excessive loss of blood. From the early 1940’s up until the late 1950’s treatments for these bleeds consisted of transfusions of whole blood in order to replace the factor in order to be rid of the bleed and allow the blood to clot. The issue with this is that one can have patients sit through the excruciating pain of the bleed for hours even days to be rid of it. This caused the lives of hemophiliacs to be long and painful. In 1957 Charles R Drew discovered the use of a discarded substance while researching blood. This was the plasma which could be separated from whole blood in order to suffice as a quicker and safer means of curing bleeds. It was able to be packaged and sold to hospitals for the treatment of hemophiliacs from Hours or days of excruciating pain to merely one or two hours due to the waiting room. However while this development was a breakthrough the real means to a normal life for hemophiliacs came several years down the line in the mid 1960’s where the separation of complete factor from plasma became possible.

This breakthrough in science allowed for a convenient and normal lifestyle for hemophiliacs. Now able to play sports and partake in extra curricular without the strain of and constant anxiety of a bleed. Nevertheless where hope seems to shed its light we begin to see a dark truth behind the curtain of such a miracle. In order to supply and maintain a proper or substantial amount of blood toward hospitals, several blood banks had imposed locations within impoverished areas where one could donate blood and receive a cash compensation for their donation. However the predicament one can often find in offering money for donations such as blood allows a motive for people to lie about their health. For instance, if a heroin addict who has been diagnosed with HIV is offered an easy and quick way to earn money, they would have no concern for those who would be receiving the blood that they have donated but that of their own well being. Also withholding the factor of testing peoples blood to save time and resources those who could have been infected had given blood. The method of which blood was processed to create factor was also irresponsible. Blood from several different people regardless of type, conditions, and age, were being to mixed together in large basins in order to process and separate factor from blood more quickly in larger amounts. Therefore if we return to the blood bank where someone has contracted HIV/AIDS virus and gave their blood in order to receive cash and their blood is then mixed into these large basins where the blood is processed the entire supply of blood has been infected.

This entire system of giving taking and processing blood resulting in a massive outbreak of HIV among American Hemophiliacs using the factor IIIV. This was at about the same time that HIV had become a worldwide epidemic and hit the US resulting in homophobia and fear of hemophiliacs who had also contracted the disease. Despite these horrific circumstances there was never a recall of the Factor IIV, instead a warning label had been placed upon the bottle and those who were more aware or afraid of them or their children contracting HIV had gone back to the use of whole plasma which was a longer process but much safer. However the use of plasma for treatment had become nearly obsolete since the development of the separation of factor IIV. The pharmaceutical companies who had allowed this amount of harm to come to innocent people were never required to submit to a recall or nor were they required refund those who had been infected and continued to profit off of their treatments.

When asked, the medical industry in charge of the developing treatments for hemophilia might say that because of its rarity it was not a priority to seek out treatment therefore more strict regulations were not called for, but on closer inspection the issue was not with the priorities of the diseases, but with that of profit for there was no immediate recall of factor IV in fact there never was one.

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“In the Flesh” and Social Issues

Posted by Sean Morris in English 3 - Pahomov - D on Monday, November 10, 2014 at 3:28 am


Issues that affect society’s current status quo have long been represented in popular culture and has been addressed in numerous TV shows, one of which is the Award-winning BBC series “In the Flesh”. In the show, it presents a modern day world in which, in the aftermath of a zombie uprising, the government has found medication to replace the dead brain cells in zombies, with living functional ones, basically restoring who they were before, however their skin pigment and eyes are still in an undead state, but otherwise they are essentially fully functional members of society. They require daily medication to keep them from turning into a rabid state, in which they crave human flesh. These zombies, or suffers of Partially Deceased Syndrome (PDS) as they call them in the show, have found themselves at the subject of discrimination that can easily reflect current social issues. Through this plot device, “In the Flesh” shows parallels to social issues that people struggle with today such as homophobia, beauty standards and racism.

One example of a modern day issue that “In the Flesh” parallels is homophobia. The main character who this can compare this to is Rick Macey. In the show Rick is a soldier who died in 2009 during the war in Afghanistan, resurrected as a zombie the following year after his death (like everyone else in the show who died in 2009), later received medication for his rabid state and returned home to a father who is outspoken in his hatred of PDS suffers or “rotters” as he calls them. Rick and his father are both in complete denial about who he is and where even willing to coldly kill a rabid PDS suffer. However once Rick comes to terms with his identity his father cold- heartedly kills him. This can relate to any coming out story in which the response is negative, like 19-year old Daniel Pierce in Georgia who in August 2014, came out and received a  “...wound came from his stepmother, who punched him in the mouth during the altercation that can be overheard in the video.” The TV series is able to show that even someone’s family can attack and hate them for who they are, which is a difficult situation that many like Rick Macey and Daniel Pierce find themselves in. When someone can see how horrible a situation is from the outside there can greater action taken against it, like on the support Daniel Pierce has received since the video went out from his friend allowing him to stay in his house to the multiple videos of support and outcry made in response to the original video. Like the Daniel Pierce video, the scene that Rick is found dead by his own father’s hands is suppose to be gut wrenching to the audience and both create a genuine pity for these people/ characters, giving a name, face and tragedy to their suffering.

Another example comes from PDS users wearing makeup and how it reflects standards of beauty, especially in women. In the show it is considered the norm for PDS suffers to wear cover-up moose and contacts to hide their visible undead features, however certain PDS inflicted members consciously choose not to wear makeup and take pride in their natural self. One character who does this is Amy Dyer, who contracted such hatred from a bigoted man that he forcibly applied makeup on her. This is a reflection on beauty standards in today's, particularly in women and the pressure to wear makeup to ‘keep up appearances’. To combat this stigma celebrities like Beyonce and Gwyneth Paltrow, like Amy Dyer, have proudly gone on display and have chosen not to wear makeup to try to change the standard of beauty. With this example it is easy to see not only a reflection onto a modern day issue in the show but that there are people; good, kind,and great people who actively fight against it however they can.

A third example comes from a remark that was said in regards to a man who shot and killed several PDS suffers, but received a reduced prison sentence because technically he was “only taking half a life.” This can be connected racism and how crimes against minorities are not always met with the appropriate justice. Take for example, the Ferguson Shooting case in which officer Darren Wilson shot and killed an unarmed young black man and has not been arrested as of 3 months since the incident. The episodes were broadcast before this incident occurred which demonstrates that the show can be relatable to subjects and current events that hadn’t even occurred when they were first made. The Ferguson shooting is just one of many very similar incidents that the show parallels in which minorities have been killed and whose killers haven’t received justice, showing it’s clear relevance in today’s society.

Although the television series "In the Flesh" may only seem important to It's fans, it should in fact concern anyone who cares about social injustice in the world today. In the show suffers of Partially Deceased Syndrome (PDS for short), face discrimination that is akin to real life examples of bigotry such as racism, homophobia or standards of beauty. Representations of issues that plague society on a television series can sometimes shed light to a broader audience and call attention to a lesser known stigma. An example is the popular series “Orange is the New Black” and how that lead to more knowledge on the Transgender issue so much that it’s Trans cast member was on the cover of Time magazine. Now, the series “In the Flesh” can shine further light on issues like homophobia, beauty standards and racism.


Works Cited:

  • Brydum, Sunnivie. "WATCH: 'Christian' Family's Terrifying Response to Son Coming Out." Advocate.com. The Advocate, 28 Aug. 1014. Web. 03 Oct. 2014. <http://www.advocate.com/youth/2014/08/28/watch-christian-familys-terrifying-response-son-coming-out >.

  • Delmore, Erin. "Michael Brown Family Calls for Officer Darren Wilson's Arrest." Msnbc.com. NBC News Digital, 05 Oct. 2014. Web. 07 Oct. 2014. <http://www.msnbc.com/all/michael-brown-family-calls-officer-darren-wilsons-arrest>.

  • "In the Flesh." (a Titles & Air Dates Guide). N.p., n.d. Web. 07 Oct. 2014. <http://epguides.com/IntheFlesh/>.

  • Levenson, Eric. "Laverne Cox Is the First Transgender Person on the Cover of Time." The Wire. The Wire, 29 May 2014. Web. 10 Nov. 2014. <http://www.thewire.com/culture/2014/05/laverne-cox-is-the-first-transgender-person-on-the-cover-of-time/371798/>.

  • Shapiro, Bee. "Beauty Unmasked for All to See." The New York Times. The New York Times, 7 May 2014. Web. 10 Nov. 2014. <http://www.nytimes.com/2014/05/08/fashion/no-makeup-look-as-a-new-beauty-standard.html>.





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Police Brutality

Posted by Daniel Ross in English 3 - Pahomov - D on Sunday, November 9, 2014 at 8:49 pm

If Cops stopped to think about it, they would realize that having authority is not just about / does not just involve brutality , but serving justice well.It is one thing to use violence to protect oneself when in immediate danger, but another to use it to commit vicious hate crimes. Police officers have built a system of racial profiling. When they see a black man, he is already predestined to commit a crime in their eyes.  In the past decades, the African American Community has struggled to get the freedom, equality, and respect they deserve as a people because the policies have been set against them. Through their policies for punishment, police commissioners have allowed police officers to abuse their authority to belittle the African American community.

As kids, children are encouraged to admire cops. They were the real life heros. When someone was in trouble, who was to be called? On one of Cartoon Network's most popular show, Scooby-Doo, The cops of course the good guys. At the end of the episode, they would call the cops and wait for their arrival to unmask the man in the costume. There are several things you can take away from that, but what children learn is to call the cops when in fear. Now the very same people everyone was told that would protect the citizens who are in trouble, are the very same people who the African American community should fear.  Eric Garner, a 43 year old father of 6 living in New York was one of the most recent victims of police brutality. He was wrestled to the ground by five malicious police officers. The one who actually put Garner into the headlock was driven to do so by his sexual fantasies. This was not the first time that this officer had stopped him. Garner knew there was something odd about that man, afraid of what the officer might try to do Garner pleaded with him, “Don’t touch me, please,” but the badge says he has permission to do so. As he’s being choked to death by the man who wants him, he screams, “I can’t breathe! I can’t breathe, Get off me! Get off me!” They choked Garner until he could no longer fight. This situation would not have taken place if these officers had a serious police commissioner over their heads, someone who wouldn’t just let them get away with it but someone who would see the wrong and fight for the justice of Eric Garner.

Instead of being the men who once wanted everyone to be safe, the Police Commissioner  protect the ones who make the streets unsafe. This all stems from the lack of professional training for these police officers. There was a lack of discipline when these police officers were trained, without discipline officers will see the inch they’re given and take a mile. This is how it starts. They see their captain lets them get away with something minor and their minor things become major things. They are given an inch and they take advantage and take a mile.

In 2012, a study showed that every twenty eight hours, an African American was killed by an officer or vigilante. Of these killings, 43% of these were shooting based on racial profiling. Based on their skin color, officers inferred that they were in the act of committing a crime. Trayvon Martin, a kid who was brutally shot to death by alleged vigilante, George Zimmerman. Trayvon Martin was 17. He lived in a gated community with his parents. He was leaving the store with an Arizona tea and a bag of skittles, on his way home when Zimmerman gunned down the teenager. It’s getting to the point where young black men are being told by their parents what to do if confronted by a police officer. The directions are to always keep your hands in sight. When directed to do something, move slowly. This was first introduced by a show called Fresh Prince of Bel-Air. A character named Jazz was stopped by a cop. Uncle Phil told Jazz it was okay to put his hands down but Jazz refused. He went on and said, “No thank you, I put my hands down and the next thing I know, I’ll have 18 warning shots in my back.”

As the years progress, it appears that African Americans have more and more of a reason to be in fear for their lives. When the system gets to the point where it protects the people no matter the race, then African Americans will be able to live without fearing the cops.

"Staten Island Man Dies after NYPD Cop Puts Him in Chokehold — SEE THE VIDEO." NY Daily News. N.p., n.d. Web. 22 Sept. 2014.

"1 Black Man Is Killed Every 28 Hours by Police or Vigilantes: America Is Perpetually at War with Its Own People." Alternet. N.p., n.d. Web. 22 Sept. 2014.


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Osman's 2Fer Draft

Posted by Osman Bangura in English 3 - Pahomov - D on Sunday, November 9, 2014 at 5:50 pm

Online social networks reduces the amount of face-to-face conversations that people use to have back in the twentieth century. A social network is an outlet where people can chat, make new friends, share experiences, bond, and meet together- all at the same time. Common websites like Facebook and Twitter, more intensely Facebook, fit the description perfectly, when describing a niche for social interactions. Although they are an easy gateway to gratification, they diminish the quintessence of real human interaction.


              Back in the old days, typically the mid to late 1900s, people did not have all these fancy virtual websites so often there would be personal conversations. But now, it is becoming a problem for us to be able to approach and speak to people or make a phone call, without seeing it as awkward or a hassle. According to the article Why can't we all just stop texting and have an actual face-to-face conversation for once?, by news editor David Thomas, people are starting to consider things like ‘’What? TALK to someone? Who does anything as old-fashioned as that any more?” Now a days people text, tweet, and make Facebook post. Although these modes of communication are certainly convenient and easy-to-use, they are definitely not as effective as a legitimate phone call. In the article, Social media is Transforming the Way We Communicate, by Sukhraj Beasla, a blogger on viralheat.com, this was her reaction of phone contacting: “I stare longingly at the phone missing out on hearing a dial tone, the butterflies I get when it connects through and the person on the other end picks up and I hear their sweet voice.” Obviously by her reaction, it is reasonable to say that the feeling of a phone call, in comparison to a text message, is much more intimate. It also says that old ways of communicating via phone call, face-to-face conversations are more real and feel a lot more human because they trigger emotions like jitter and nervousness.        

      

              The biggest problem of social networking sites is anonymous intimacy. This is when people spend countless hours on Facebook and Twitter and start to develop a false sense of actually knowing and befriending people who they communicate with. According to Rachna Jain, a clinical psychologist specializing in couple and marital therapy, this poses problems because considering what really makes an intimate relationship: “shared experiences, shared time together — like doing things together — and it relies on a shared history.” Being on Facebook or Twitter does provide some form of shared experience, since there is involvement in the same spectrum of imparted information; however, there is still a digital divide. There

is a big difference in feelings when you are in the presence of a person as opposed to being accompanied by people online. In person, there are facial expressions, body language, and voices are heard. They are a lot more resilient indicators of someone’s feelings toward a person than online because none of those characteristics are present; feelings are always mislead online and can never always be able to be estimated well, so it can’t really be told when someone really considers a person to be friend or not. That is why communicating online is more effective in making friends.              

               Considering what anonymous intimacy does on social networks, It gives off a fake feeling of engagement and makes it seem a user has thousands of friends, when really the numbers are quite shorter. The infographic: Is social media making us socially awkward?, given by Sam Laird, a Mashable reporter, states that “despite the ease of connecting online, only 50% of Facebook users have 100 or more “friends.” This means that only half of all Facebook users have actual and real relationships with other people, not 1000 or 3,000, which is blown way out of proportion. The friend list is what keeps people tuned in and gives the false idea that someone has all of those friends, but they really don’t. This is because instead of going out and making actual friends, people would rather add or follow random people on Facebook and consider them a friend when they really aren’t. The statistics don’t lie, in the article Is Social Media Destroying Real-World Relationships?, it says that “20% actually prefer communicating online or via text message to face to face conversation, while a third said they're more likely to approach someone new online than off.” This shows that people are endeavoring more to make these “fake” friends/followers on Facebook and twitter rather than developing real relationships and friends through personal communication, in the 21st century.


                The sheer fact that the preference of online chatting is more prevalent than face to face conversations shows that people don’t talk as much personally. As a result of this, there will be less intimate relationships if these trends continue to rise, because people will prefer the more artificial feeling of communicating online (less personal bonding), rather than in person.


Works Cited:


  1. Laird, Sam. "Is Social Media Destroying Real-World Relationships? [INFOGRAPHIC]." Mashable. Schools.com, 14 June 2012. Web. 07 Oct. 2014. <http://mashable.com/2012/06/14/social-media-real-world-infographic/>.

  2. Morgan, Mandy. "Social Media Impacts Real Relationships."DeseretNews.com. DeseretNews, 27 Mar. 2013. Web. 06 Oct. 2014. <http://www.deseretnews.com/article/865576858/Social-media-impacts-real-relationships.html?pg=all>.

  3. Beasla, Sukhraj. "Social Media Is Transforming the Way We Communicate." Viralheat Social Media Is Transforming the Way We Communicate Comments. Viralheat, 15 Jan. 2013. Web. 08 Oct. 2014. <https://www.viralheat.com/blog/2013/01/15/how-social-media-is-changing-the-way-we-communicate/>.

  4. Bates, Chelsea. "The Dangers of Social Networking Sites | Commonplace."The Dangers of Social Networking Sites | Commonplace. McGraw Hill, 2009. Web. 08 Oct. 2014. <http://www.mhlearningsolutions.com/commonplace/index.php?q=node/5582>.

  5. Goessl, Leigh. "How Does Social Networking Affect Socialization." Sciences 360. Sciences 360, 21 Sept. 2010. Web. 07 Oct. 2014. <http://www.sciences360.com/index.php/how-does-social-networking-affect-socialization-2-8428/>.

  6. Thomas, David. "Why Can't We All Just Stop Texting and Have an Actual Face-to-face Conversation for Once?" Mail Online. Associated Newspapers, 18 July 2012. Web. 08 Oct. 2014. <http://www.dailymail.co.uk/debate/article-2175274/Why-stop-texting-actual-conversation-once.html>.
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Teenagers identity stripped away

Posted by Angelica Owens in English 3 - Pahomov - D on Sunday, November 9, 2014 at 5:09 pm

Whether listening or playing an instrument, music is an outlet for teenagers to get feelings off of their chest. Teenagers today go through so many obstacles such as self harm and rape and sometimes they need a getaway escape. Self expression is very important when it comes to teenagers because now a days everyone wants to “fit in” and be apart of the crowd. Since teenagers want to fit it, they struggle with being themselves which mutes their voices. Music is a source of inspiration and a voice for teenagers who feels as though their identity has been stripped away by traumatic experiences.

As a teenager, the now singer Demi Lovato used to self harm and as a result she uses her experiences with self harm as a base for her songs. She has  numerous songs about her being depressed and self harming. One of her most famous songs “Skyscraper” tells a powerful story. In the song lyrics, she says “Would it make you feel better to watch me bleed? All my windows are still broken but i’m standing on my feet”. Demi is using her past experiences as a teenager to portray the hurt and pain she has been through. Another part of the song that is used in the chorus of the song “you can take everything I have, You can break everything I am, like i’m made of glass, like I’m made of paper, Go on and try to tear me down, I will be rising from the ground, Like a skyscraper”. This is one of the most powerful parts in the whole song. She is trying to encourage teenagers that the situations they may be going through are just temporary and that they will eventually get through. When the music artists puts out talks about their personal experiences, it gives teenagers a place to go if they are going through something.


Another singer that tells powerful stories in her music is Pink. While singing Pink’s “perfect” on America’s got talent, 14 years old Mara Justine shedded tears during it. When she sung the chorus “Pretty pretty please don’t you ever ever feel like you're less than, less than perfect”, she had a lot of passion. The passion that Mara shows is that there was a deeper meaning to why she chose that particular song. When the audience looked in her eyes, they saw the tears run down her face. Teenagers tend to choose songs based on their feelings at the moment and since they are discovering themselves, the moments don’t last long.


The group, My Chemical Romance tells different stories in a variety of ways. One of their songs “I’m not okay” talks about people giving them dirty looks for who they are. Some of the lyrics to the song are “I’m not okay, I’m not okay I promise, To be a joke and look, forget about the dirty looks, you said you read me like a book but the pages all are torn and frayed”. These lyrics are indicating that no one is perfect and the dirty looks you give people can come off as something else. It’s saying that people will make fun of you and stare at you but you know who you are and that you can tell if I am okay but in reality, I’m not that important to you because I am ripped and hurting inside and no one can see that. This is important because the way you act around people can tell them everything they need to know. You never know what someone is going through so don’t treat them any different than how you would want to be treated. If you have music to push you through those tough times, it is easier to handle those things.



In today’s society homosexuality is a huge topic, especially with teenagers. Homosexuals in society now a days do not have much of a voice. Macklemore and Ryan Lewis has a song entitled “Same love” that is to show that is okay to like the same sex and to be proud of that. In the song he says “you can be cured with some treatment and religion….god loves all his children is somehow forgotten but we paraphrase a book that was written 35 hundred years ago”. In the bible it is to be thought that homosexuality is a sin. Because of what the bible says about Adam being made for Eve and not Adam and Steve homosexuals especially in the christian religion feel as though they have to be quiet about their liking of the same sex. Societies views of homosexuality in a way that homosexuals are not equal and they feel as though they are an outcast. Being an outcast, homosexuals learn to separate themselves from certain people who do not accept them and they express themselves freely. Homosexuals uses this song as a way to speak out for all in the community so they can have their voice heard even if it is from the singer.

Teenagers often feel like they don’t have a say in the world. Music portrays all of the emotions and different views about things that teenagers feel like they don’t have a say about such as homosexuality. Teenagers music taste is very diverse in the way they think and the way they interact with the world. Music such as pop, rap and reggae has an affect on how teenagers express themselves. Depending on the music they are listening to, they act a certain way or are more enjoyable. Music can make teenagers be more expressive in other ways as well.


Sources:

"Skyscraper Lyrics." Archive -. N.p., n.d. Web. 19 Sept. 2014.

""Same Love" Lyrics." MACKLEMORE LYRICS. N.p., n.d. Web. 19 Sept. 2014.

"Mara Justine: Emotional Cover of Pink's "Perfect"- America's Got Talent 2014." YouTube. YouTube, n.d. Web. 19 Sept. 2014. <https://www.youtube.com/watch?v=FDYz9_M9DEk>.


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The Change To Active Wear

Posted by Naomi Fecher-Davis in English 3 - Pahomov - D on Saturday, November 8, 2014 at 1:08 pm

What comes to mind when someone says  “high fashion”? Maybe a ball gown, a cashmere shirt with a pair of slacks, or maybe a 800 dollar pair of shoes, but probably not yoga leggings and a cropped sweatshirt. There is a  new take on the way people dress and it has not only changed ideas of fashion but also the clothing market. Instead of people buying jeans, which have had a very high steady market since the first pair of blue jeans were made in 1873, they are now buying more leggings and yoga pants. In recent years, people have become enthusiastic about being active and having active lifestyle. This has changed the fashion industry, going from an everyday basic glam look to, “I just worked out but still look this good” look. The idea of having a simple, active life, has changed more than just lifestyles but the way designers in fashion industry display their high fashion clothing.

At the 2014 Chanel fashion show, leggings, sneaker and cropped sweaters took the runway. Showing off every abb and other muscle was very important. These articles weren’t always worn together but apart with a pair of slack or a loose skirt, maybe for a nice lunch out with friends. Chanel is known for their high fashion clothing, purses, shoes and make up, but they are now also taking part in the sport clothing market. "We found that there was a bit of a gap in our offering for someone who loves fashion and exercise and wants to look great doing it," said Net-A-Porter President Alison Loehnis. This quote shows how the fashion industry is switching from “fancy clothes” to “fancy work out clothes”. This is a change that not only Chanel designers are making but many other designers as well. With this change that Chanel has made, being one of the bigger names in high fashion, there will, and have been more to follow in their footsteps in making this change.

At New York’s fashion week, a couple of weeks ago, leggings were seen walking down the runway side by side with ball gowns and zip ups thrown over a pantsuit. Throwing a zip up jacket on before leaving on way to work is something some may never bat an eye at, but this wasn’t always the norm. Only about 70 years ago was the trend of women dressing in more of a masculine way controversial trend. In the 50’s the trend was a tight pencil skirt. All of these changes in fashion trends changed the fashion industry. The active clothing trend seems to be different, it goes farther than clothing. This is a trend that seems to go along with a change in lifestyle as well. “A 2012 study conducted by the highly respected, San Francisco-based publication Yoga Journal estimates that 20.4 million Americans practice yoga, a 29 percent increase from 2008, when 15.8 million were attending classes.” (BOF) This trend isn’t simply about the clothes but also the lifestyle that comes with it. The change in clothing has changed people’s lifestyles because this type of clothing is made tight and fitted. It makes people want to be healthier, to look better in the clothes.  

This new active way of dressing has not only changed high fashion but has helped companies like Nike grow in crazy numbers. Lulu-lemon, is another company that has benefited from this change. They were one of the first yoga clothing stores. “From 2008 to 2013, sales increased by more than $1 billion, hitting $1.4 billion in the 2012 fiscal year.” (BOF) This is just in the past 5 years. From 1998, when the company was founded, until 2007 the company raised $327.6 million. Obviously this trend is getting more popular.  In the past few years fashion has taken a turn for the fittest. Activewear has become everyday wear, not just gym attire. This trend is related to the new obsession with an active lifestyle. More and more people are taking exercise classes, buying healthier food and looking like it while they do so. With the change in the industry the “popular” stores are changing what they carry, as well as the stores that are known for their active wear sales growing.

Although people in high fashion might not think that gym clothes matters much, his/her/its influence goes beyond that of gym rats to all clothing consumers. The lifestyle that comes with active wear is a more non-chalet way of living, a more laid back, less stressful way of living. It is also healthier, more active and eating healthier. In the past few years the popular lifestyle has changed. This has brought a change in fashion, which has helped grow many companies that before were well known but now are larger than imaginable.


Work Cited:

  • BRAZILIAN, ALEXA. "The New Trend in Workout Fashion." The Wall Street Journal. Dow Jones & Company, 9 July 2014. Web. 21 Sept. 2014. http://online.wsj.com/articles/the-new-trend-in-workout-fashion-1404425123

  • SHERMAN, LAUREN. "For the Activewear Market, There's No Way But Up - BoF - The Business of Fashion." BoF The Business of Fashion. The Business of Fashion Ltd., 15 Jan. 2014. Web. 21 Sept. 2014. http://www.businessoffashion.com/2014/01/activewear-lululemon-nike-hm-sweaty-betty.html

  • Timberlake, Cotten. "Track Pants Grace Runways as Activewear Goes Up-Market." Bloomberg.com. Bloomberg, 10 Feb. 2014. Web. 21 Sept. 2014. http://www.bloomberg.com/news/2014-02-10/track-pants-grace-runways-as-activewear-goes-up-market.html

  • "Our Story | Levi Strauss." Levi Strauss. LS&CO., 2014. Web. 21 Sept. 2014. http://www.levistrauss.com/our-story/

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